I’ve got stuff everywhere and it’s still really confusing,” admitted Hunter Walk, who runs Homebrew, a San Francisco venture-capital firm. And with 450 million active users now using Gmail, all signs point to Google-even as it’s hard to acknowledge that slight-queasy-making inevitability.
There is nothing more annoying than having to maintain six different logins for six different clouds.” Another goal, he said, is to use cloud storage “from the same company that hosts your e-mail.” “Storing your stuff is important, but so is sharing the files you want to share.
“The best option is to use the same cloud storage that most of your friends are using.” It’s that simple, and not especially insidery, though the verdict comes from Dave Asprey, a cloud computing and security expert at Trend Micro. Its ubiquity makes it both accessible and shareable. As with search, the most popular storage service is the best. In this muddle, there’s good-bad news: a method has appeared to our storage madness-or rather a familiar monopolizer has guided cloud storage since its juggernaut webmail service appeared in 2004. These storage half-solutions contribute to a feeling of unease: it’s as if we had 17 open checking accounts in farflung banks with no FDIC. After Facebook, which has extremely limited cloud features, these are the worst options: data stored in them is not shareable enough. These lesser cloud services are too obscure to be first choices. A few outliers use Otixo or Box, in defiance of the tech giants. Your contacts and other iPhone scraps, perhaps, went to iCloud.įor collaborations, someone’s always proposing Dropbox to share music, photos and film. Then, depending on whether you swing Google or Microsoft Office, you lost the fight against Google Drive or SkyDrive as a place to cloud-park and share docs and spreadsheets.
OTIXO SAN FRANCISCO ARCHIVE
Now you find yourself using stored email as a personal Library of Congress, emailing passwords to yourself or searching your archive for names, addresses and itineraries.
In the last decade, you probably picked up Yahoo Mail or Gmail or another webmail service with generous and cheap cloud storage. Seventeen years later, every Joe Instagram and Sally Smartphone commands a private multimedia empire: yottabytes of photographs, videos and music that requires storage that’s capacious, organized, inexpensive, accessible and secure. In the mid-1990s consumers were storing “files”-mostly text. Only recently has one company emerged as the frontrunner in consumer cloud services. And almost entirely without a plan.Ĭloud storage is a tantalizing notion-evoking both immortality and infinite capacity-but it’s chaotic in practice. In Web 1.0 days, a small group of Compaq executives in Texas slipped the phrase into a yawner document (“Internet Solutions Divisions Strategy for Cloud Computing”) which predicted, brilliantly, that consumers would one day save data to offsite storage centers maintained by third parties.Īnd indeed we do now cheaply shove our digital steamer trunks into anonymous data centers romantically known as the cloud. Cloud computing, the concept, was minted in November 1996-not in a groovy Los Altos garage or a feverish Harvard dorm room, but in one of those Platonic non-places: an office park in an exurb of Houston.
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